The new adaptogens and superfoods brand that stands for the connection with the land, health, harmony, the native and mysterious culture of mushrooms and herbs.
It is characterized by its simplicity but with a creative approach that looks like "sophisticated" magic.
The astrological Age of Aquarius was the inspiration for the brand identity in this project. A touch of magic, products; elixirs that lead you to achieve your best version and phrases that enhance the spirit and soul.
“Harmony and understanding. Sympathy and trust abounding”
Let love in
Susana Ojeda, Creative Director at Mut, phrases for the brand concept